I'm Madeline!

And I'm the Copywriter Manager at Nomad Goods, a design-driven e-commerce brand based in Santa Barbara. I specialize in cross-channel storytelling that's clear, cohesive, and grounded in thoughtful design.

Section 01

Marketing
Emails.

Marketing emails are one of Nomad's most powerful storytelling and revenue-driving channels. As Copywriter Manager, I write the copy for every send, translating complex product details into approachable, compelling messaging that highlights customer value. I work closely with design and marketing to ensure copy and visuals work hand-in-hand, and we frequently iterate on email design to boost key performance indicators.

Section 02

Web
Copy.

Product pages, collection pages, and other content across our website help build brand identity and shape the customer experience. I write copy that balances clarity and personality, turning technical product details into benefit-driven messaging that informs and converts. I partner with design and merchandising to ensure every page reflects Nomad's voice and guides customers toward the right product.

Section 03

Blog
Posts.

Blogs give us space to tell longer stories, from product deep-dives to holiday gift guides. I write and edit posts that educate and explain the why behind our products. I optimize each post for visibility across SEO and AI platforms, making sure our content reaches the right people while staying true to our voice and personality.

Section 04

Socials
& Ads.

Social posts and ads make up Nomad's shorter-form copy. The examples here showcase my ability to adjust tone, voice, and style across platforms, from punchy ad headlines to playful social captions. I write copy that stops the scroll, stays true to brand, and drives engagement.

Let's stay in touch!

Email
LinkedIn
Based in
Santa Barbara, CA
Β© 2026 β€” Portfolio